Marketing Perspective

Social influencers represent every industry. They can be found t across all digital and social media platforms. Facebook, Twitter, and SnapChat to name a few.

These social media influcers or stars are individuals that use a social media platform and able to gather a large following. They easily influenced the younger age group. However, there are some influencers that I personally follow like Dr. Eric Thomas. He doesnt only use Facebook or Twitter but I have found him on LinkedIn and YouTube.

The strategies that these influencers use is researching and targeting their audience. They are aware of their audience and the content that their audience likes, knows.

They connect with their audience with a brand and promote the brand’s product or service to their viewers.

By using social media and influencers, companies create strategies after they analyze the analytics to understand the target consumer’s demands and likes/dislikes. Also content can be shared much faster in social media. With just a click, the brand reaches out to millions of people out there and with an influencer doing the marketing, they are getting there hundreds or thousands of followers to check out the brand. For instance, when a consumer see the influencer that they follow speak to a brand that they really enjoy, the consumer or follower will feel as if they need to check that brand out to.